Why Sell Online Through the ONDC Network?

‍

As the Open Network for Digital Commerce (ONDC) matures, its reach and adaptation are increasing month by month. In the FY 24-25 June quarter, four states placed at least a million retail orders each, and 17 states crossed 100,000 orders during the period.

‍

The above data clearly shows the increasing reach of ONDC.

‍

Why are the seller and business moving the traditional business model and e-commerce platform to ONDC?

1. Seamless Access to Multiple Buyer Applications
   • Nationwide Reach-  By onboarding onto the ONDC Network; sellers instantly gain visibility across all Buyer Applications operating within the network. This means that a single onboarding can help a seller/business reach all the buyer platforms.
   • In traditional e-commerce, to sell on multiple platforms, you need to sign all the platforms and maintain a catalogue, inventory and Account manager for all the platforms. On ONDC, just sign up for one seller network, and you can push your product to all the buyer platforms in your category.
2. Ease to change Seller Network Platform
   • ‍It can happen that you are not satisfied with your Seller Network partner and want to explore a new partner; changing the seller partner is seamless on ONDC.
3. Customer Reviews & Ratings
   • Transferable Ratings: Customer Reviews are the costliest thing in ecommerce.  You may think you will loose rating/review if you change Seller network. On the ONDC Network, sellers retain full ownership of their ratings. If they decide to migrate to a different Seller Network Participant (NP), they can carry their ratings with them, ensuring that their hard-earned reputation is not lost and they don’t have to start from scratch.
4. Fair Opportunity for All Sellers
   • Transparent Criteria: ONDC ensures a level playing field by mandating that all Buyer Network Participants disclose the parameters and weightage used to filter and sort sellers. This transparency guarantees that every seller has an equal chance to be visible to potential customers, regardless of their size or market position.
5. Cost-Effective E-Commerce Value Chain
   • Unbundled Services: ONDC’s architecture unbundles various components of digital commerce, allowing sellers to focus on their core business operations without the need to manage additional services like marketing, logistics, or grievance redressal. This approach not only simplifies operations but also reduces costs, as sellers can choose from a variety of competitive service providers within the network.
   • Reduced Margin Pressure: With a vibrant network offering a wide array of services at competitive rates, ONDC helps reduce margin pressures on sellers, making e-commerce more profitable.
6. Control Over Customer Data
   • Direct Customer Interaction: Unlike traditional platforms where customer data is often withheld from sellers, ONDC Network provides sellers with access to essential customer information, including names, phone numbers, addresses, and email IDs. This data is crucial for building direct relationships with customers, personalizing services, and fostering loyalty.

By offering these advantages, ONDC Network stands out as a transformative platform for sellers, providing them with the tools they need to thrive in the competitive world of e-commerce.

About Costbo‍

Founded by Mr Eswar and Mr Ananth, having nearly 20 years of experience in technology, Costbo is a flag bearer in India’s e-commerce infrastructure and a leading platform on the ONDC seller network. Costbo was among the first to be certified as an ONDC 1.2.0 Seller Platform, bringing the complete ONDC experience to your mobile. Ready to explore a highly efficient ONDC seller platform? Sign up for Costbo today!

‍