Roles of Seller App & Buyer App on ONDC Network

This blog explains the role of different network participants and seamless interaction between them to facilitate end-to-end e-commerce transactions

Roles of Seller & Buyer App on ONDC Network

Buyer Network Participant:
  • Shopping App or Web Interface: Provides buyers with a shopping UI, through which buyer can search, select, buy, return or contact customer service. It’s be like normal ecommerce webportal or an app.
  • Order Placement: Allows buyers to place and confirm orders for desired products or services from specific sellers.
  • Payment Processing: Manage the payments and provide an interface for the payment
  • Customer Support: Handles order-related complaints and issues, 
Seller Network Participant:
  • Seller Onboarding:  Responsible for onboarding sellers onto the ONDC Network
  • Inventory Management: Manage the inventory of products 
  • Order Management: Provides sellers with a dashboard to manage orders, including tracking order status, handling buyer cancellations, 
  • Customer Issue Resolution: Coordinates with sellers or Logistics Seller NPs to resolve customer issues related to delivery or product quality.
Logistics Seller NP:
  • Order Fulfillment: This plays a critical role in delivering orders to buyers. Sellers on the ONDC Network have two options for logistics:some text
    • On-Network Logistics: Sellers can choose from a list of registered Logistics Seller NPs on the ONDC Network, each offering tailored logistics solutions to meet their needs.
    • Off-Network Logistics: Alternatively, sellers can opt for "Off-Network Logistics," where they use their delivery fleet or engage a third-party logistics provider (3PL) not listed on the ONDC Network.

3. Key Differences in Operational Functions

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