Which Is the Best ONDC Seller App ? Features, Pros & Cons (2026)

India’s e-commerce landscape is undergoing a structural transformation. At the center of this shift is the Open Network for Digital Commerce (ONDC), a Government of India–backed initiative launched in 2023 to democratize digital commerce. ONDC separates the ecosystem into buyer apps, seller apps, and logistics/payment providers, enabling true platform neutrality—similar to how UPI transformed digital payments.

ONDC Scale & Growth: Key Data Points (2024–2026)

According to ONDC disclosures and industry estimates, the network has scaled rapidly:

• 350+ million cumulative transactions processed as of late 2025
  
  
• March 2025 alone: ~1.6 crore orders, contributing to 20.4 crore cumulative transactions
  
  
• Daily transaction run-rate (early 2025): 5–6 lakh orders per day
  
  
• Target by end of 2026: 50–60 lakh daily transactions (≈10× growth)
  
  
• Seller ecosystem:
  
  
  • 7.6 lakh+ sellers and service providers onboarded by April 2025
    
    
  • 1.16 lakh+ active retail sellers across 630+ cities by December 2025
    
    
• Sector-wise growth:
  
  
  • Mobility accounts for ~40% of transactions, growing 120% in 8 months
    
    
  • Non-mobility categories grew 825%, with food delivery up 300%
    
    
• Enterprise participation:
  
  
  • 8 lakh+ service providers integrated, including brands like Domino’s, Unilever, Haldiram’s, and Wow! Momo
    
    
• Geographic reach:
  
  
  • ONDC operations span 800+ cities and towns, with strong traction in Tier-2, Tier-3, and Bharat markets

A Reality Check on ONDC Platforms

While nearly 100 buyer and seller apps have been registered on ONDC historically (as listed on ONDC.org), the ecosystem has naturally matured:

• Many early apps have paused operations
  
  
• Several failed to upgrade with ONDC protocol changes
  
  
• Some remain pilot-only or inactive
  
  
• A smaller subset has emerged as stable, production-ready platforms
  
  

👉 This blog focuses only on the active, scalable ONDC Seller Apps in 2026, with a detailed comparison of their features, strengths, and limitations—so sellers can make informed, long-term decisions.

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Top ONDC Seller Apps (2026)
Below are the most relevant ONDC seller platforms in 2026. While hundreds were listed, only a few have scaled reliably.
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1. Costbo

India’s Leading ONDC Seller Platform

Overview:
Costbo is a full-stack, ONDC-native Seller Operating System, designed for sellers who want stability, scalability, and long-term growth on ONDC. It manages catalogues, inventory, orders, logistics, payments, and compliance across multiple buyer apps via one integration.

Pros:
✅ End-to-end ONDC seller lifecycle management
✅ Fully ONDC protocol–compliant (v1.2+)
✅ One seller → many buyer apps (Magicpin, DigiHaat, Bajaj Markets, etc.)
✅ Enterprise-grade automation, analytics & reporting
✅ Suitable for MSMEs, D2C brands & large sellers

Cons:
⚠️ Built for serious sellers; not ideal for hobby or one-product sellers

2. ShopClues

Overview:
ShopClues participates in ONDC mainly as a marketplace extension, enabling selected sellers to gain ONDC visibility through its ecosystem.

Pros:
✅ Familiar platform for existing ShopClues sellers
✅ Marketplace-led product discovery

Cons:
⚠️ Limited seller control
⚠️ Not a standalone ONDC seller operating system
⚠️ Restricted customization and analytics

3. Mystore

Overview:
Mystore is a basic ONDC seller storefront, focused on fast onboarding for micro and small retailers.

Pros:
✅ Quick and simple onboarding
✅ Low technical complexity
✅ Suitable for local sellers

Cons:
⚠️ Limited automation & reporting
⚠️ Not scalable for high-volume sellers
⚠️ Basic inventory and order workflows

4. UdyamWell

Overview:
UdyamWell focuses on assisted MSME onboarding, helping traditional businesses adopt ONDC with hand-holding and support.

Pros:
✅ MSME-friendly approach
✅ Assisted onboarding and guidance
✅ Good for first-time digital sellers

Cons:
⚠️ Limited platform automation
⚠️ Service-heavy, not tech-scalable
⚠️ Not ideal for fast-growing D2C brands

5. Shiprocket

Overview:
Shiprocket’s ONDC role is logistics-first, enabling sellers with shipping, fulfillment, and delivery integrations.

Pros:
✅ Strong nationwide logistics network
✅ Reliable last-mile delivery
✅ Good for shipping-intensive sellers

Cons:
⚠️ Not a full ONDC seller OS
⚠️ Limited catalog & order orchestration
⚠️ Depends on external seller platforms

6. Vikra (Zoho)

Overview:
Vikra connects ONDC with Zoho’s ERP and CRM ecosystem, allowing Zoho users to extend operations to ONDC.

Pros:
✅ Seamless for Zoho users
✅ ERP-aligned workflows
✅ Good internal data sync

Cons:
⚠️ ONDC is not the primary focus
⚠️ Limited ONDC-specific optimization
⚠️ Best only within Zoho ecosystem

7. ChattyBao Technologies Pvt Ltd

Overview:
ChattyBao acts as a technology enabler, supporting backend ONDC integrations and pilot implementations.

Pros:
✅ Flexible tech-first approach
✅ Custom integration capability

Cons:
⚠️ Not a merchant-friendly platform
⚠️ Limited seller dashboards & tooling
⚠️ More suitable for pilots than scale

8. Easy Pay Pvt. Ltd.

Overview:
Easy Pay operates at the intersection of payments and assisted commerce, supporting transaction flows on ONDC.

Pros:
✅ Strong payment & settlement capabilities
✅ Useful for assisted/offline retail

Cons:
⚠️ Limited commerce automation
⚠️ Weak catalog & inventory features
⚠️ Not suitable for D2C growth

9. Fynd

Overview:
Fynd brings fashion and lifestyle commerce expertise into ONDC, supporting brands with inventory-heavy operations.

Pros:
✅ Strong fashion category depth
✅ Omnichannel inventory handling
✅ Brand-friendly workflows

Cons:
⚠️ Category-specific (fashion/lifestyle)
⚠️ Not ideal for general commerce sellers

10. Magicpin

Overview:
Magicpin is one of the most active ONDC ecosystem players, particularly strong in food delivery and hyperlocal commerce.

Pros:
✅ High transaction volumes
✅ Strong restaurant & local merchant network
✅ Acts as both buyer & seller-side enabler

Cons:
⚠️ Heavily focused on F&B
⚠️ Less suitable for pan-India D2C brands

11. NStore

Overview:
NStore focuses on offline-to-online retail enablement, allowing physical stores to list on ONDC.

Pros:
✅ Good for brick-and-mortar retailers
✅ Store-centric workflows

Cons:
⚠️ Limited enterprise features
⚠️ Smaller ecosystem reach
⚠️ Not built for scale-heavy sellers

12. Uengage

Overview:
Uengage is a restaurant POS and ordering platform extended to ONDC.

Pros:
✅ Strong POS + restaurant workflows
✅ Ideal for QSRs and cafes

Cons:
⚠️ Limited outside food category
⚠️ Not suitable for multi-category sellers

🧩 ONDC Seller App Comparison (2026)

Final Verdict

In 2026, ONDC is production-grade infrastructure, not an experiment.
While many seller apps solve one part of the problem — logistics, payments, POS, or category-specific needs — only Costbo solves the entire ONDC seller journey end-to-end.

👉 For sellers who want control, scale, compliance, and long-term success on ONDC, Costbo is the best ONDC Seller App in India.

Frequently Asked Questions (FAQs)

1. What is an ONDC Seller App?

An ONDC Seller App is a platform that enables businesses to list products, manage inventory, process orders, handle payments, and fulfill deliveries on the Open Network for Digital Commerce (ONDC). It acts as the operational backbone connecting sellers to multiple ONDC buyer apps.

2. Which is the best ONDC Seller platform in 2026?

In 2026, Costbo is considered the best ONDC Seller App/ ONDC Seller platform due to its full-stack capabilities, protocol compliance, multi buyer-app reach, and scalability from MSMEs to enterprise sellers.

3. Why is choosing the right ONDC Seller App important?

ONDC seller success depends heavily on the seller app’s:

• Protocol compliance
• Order and inventory automation
• Payment reconciliation
• Logistics integration
• Scalability

A weak seller app can lead to failed orders, poor buyer ratings, and stalled growth — even if buyer demand exists.

4. Can I sell on multiple ONDC buyer apps using one seller app?

Yes. A strong seller app like Costbo allows a single integration to sell across multiple ONDC buyer apps (such as Magicpin, DigiHaat, Bajaj Markets, Mystore, etc.), eliminating the need for separate integrations.

5. Is ONDC suitable for small businesses and MSMEs?

Yes. ONDC is specifically designed to empower MSMEs, kirana stores, D2C brands, and regional sellers by reducing platform dependency, lowering commissions, and enabling fair discovery through an open network.

6. Do I need technical expertise to sell on ONDC?

Not necessarily. Most ONDC Seller Apps provide assisted onboarding and managed dashboards. Platforms like Costbo handle technical integrations, compliance, and protocol updates, allowing sellers to focus on business operations.

7. Are all ONDC Seller Apps active and reliable?

No. While 100+ seller apps were listed historically, many have:

• Shut down operations
• Failed protocol upgrades
• Remained pilot-only
• Stopped seller onboarding

This makes choosing a stable and continuously upgraded seller platform critical.

8. How does ONDC differ from Amazon or Flipkart for sellers?

Unlike closed marketplaces:

• ONDC does not own customers or inventory
• Sellers are not locked into one platform
• Discovery happens across multiple buyer apps
• Seller apps provide operational control

ONDC functions more like UPI for e-commerce than a traditional marketplace.

9. Is ONDC backed by the Government of India?

Yes. ONDC is a Government of India–backed initiative, developed under DPIIT to create open, interoperable digital commerce infrastructure across the country.

10. Is ONDC ready for large-scale commerce in 2026?

Yes. By 2026, ONDC has moved beyond pilots and is handling millions of transactions per month across categories like grocery, food, electronics, fashion, and FMCG — making it production-ready for serious sellers.

References

• Open Network for Digital Commerce (ONDC) – Official Website
  https://ondc.org
• DPIIT – Government of India (ONDC Initiative)
  https://dpiit.gov.in
  Policy framework and ONDC governance

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