Best ONDC Seller Provider in 2026 : Features, Pros & Cons

India’s ecommerce ecosystem is going through a fundamental shift. Traditional marketplaces operate as closed platforms, controlling visibility, pricing power, and customer access. This has led to high commissions, limited seller control, and dependency on a few large players.

To solve this, the Government of India introduced ONDC (Open Network for Digital Commerce) — an open, interoperable network designed to democratize ecommerce, much like how UPI transformed digital payments.

ONDC is a Section 8 (not‑for‑profit) company incorporated in 2021 and piloted in 2022 to create an open protocol–based network for digital commerce across goods and services

ONDC Growth – Key Data Points

ONDC adoption has picked up strong momentum across India:

• ONDC is now live across 500+ cities and towns, including metros, Tier-2, and Tier-3 markets, showing strong nationwide adoption.
  
  
• By March 2025, the network processed 16.5 million transactions in a single month, indicating consistent buyer and seller activity.
  
  
• Around May 2025, ONDC was handling 5–6 lakh transactions per day, with steady month-on-month growth.
  
  
• Grocery, food & beverage, FMCG, and daily essentials account for a large share of overall transactions, driven by hyperlocal and quick commerce demand.
  
  
• The ONDC ecosystem expanded rapidly to ~7.6 lakh onboarded sellers and service providers by March 2025.
  
  
• ONDC leadership stated in 2025 that daily transactions are expected to scale from 5–6 lakh to nearly 60 lakh per day by 2026, implying a 10× growth in daily volumes.
  
  
• Ecosystem studies and DPI-led ecommerce analyses (2024–25) suggest ONDC could capture a significant share of India’s digital commerce over the next decade;

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This growth is being driven by:

• Rising dissatisfaction with high marketplace commissions
  
  
• Demand for direct customer access by brands
  
  
• Growth of hyperlocal and quick commerce
  
  
• Need for open, interoperable ecommerce infrastructure

According to government and ecosystem estimates, ONDC aims to onboard millions of sellers and tens of thousands of buyer apps over the next few years, covering categories like grocery, FMCG, food & beverage, fashion, electronics, and services.

However, sellers cannot access ONDC directly.
They need a seller-side ONDC enablement platform to list products, manage orders, handle logistics, and receive payments.

This is where platforms like CostBo play a critical role.

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Top ONDC Seller Platforms in  2025 - 2026

Below is a detailed look at some of the major ONDC seller platforms currently active and how they differ in approach, scale, and capability.

1. CostBo

Full-Stack ONDC Seller Enablement Platform

CostBo is a modern, enterprise-grade ONDC seller platform built for brands and high-growth businesses that want to scale sustainably on ONDC.

Unlike basic onboarding tools, CostBo is designed as a complete commerce operating system — handling discovery, inventory, logistics, order orchestration, and scale.

It is especially suited for:

• D2C brands
• FMCG companies
• Grocery & quick commerce sellers
• Businesses with distributors, warehouses, or multiple stores

Key Solutions Offered by CostBo

ONDC + Website Integration
CostBo connects your brand website with ONDC so that:

• Products are managed from one place
• Pricing and inventory stay in sync
• No duplicate uploads or manual errors

Hyperlocal + Pan-India Logistics
CostBo supports both:

• Hyperlocal same-day / next-day delivery
• Pan-India shipping

Sellers can decide fulfilment rules based on location, speed, and cost — fully aligned with ONDC logistics standards.

Distributor Network Integration
Brands already working with distributors can:

• Route orders to the nearest distributor
• Reduce last-mile costs
• Improve delivery timelines

This is a major advantage for FMCG and consumer brands.

Multi-Warehouse / Multi-Store Model
CostBo supports:

• Multiple warehouses
• Multiple cities
• Multiple seller entities

Orders are automatically fulfilled from the most efficient location.

High-Scale Order Handling
CostBo is built to handle:

• Thousands of orders per minute
• Festival spikes
• Campaign-driven demand surges

The system remains stable and reliable even at scale.

Android & iOS Seller Apps
Sellers can manage:

• Orders
• Inventory
• Payments and settlements

directly from mobile apps — anytime, anywhere.

Pros

✅ Built specifically for ONDC at scale
✅ Ideal for D2C, FMCG & quick commerce
✅ Supports complex logistics and distributor models
✅ Designed for high-volume, multi-location operations

Cons

⚠️ Not targeted at very small kirana stores with minimal SKUs

2. Mystore® 

Launched by StoreHippo, Mystore is an ONDC Network–connected marketplace designed to help SMEs and small sellers go online quickly.

It offers a seller app and admin dashboard that allows even first-time sellers to list products and manage basic operations on ONDC.

Key Capabilities

• Easy ONDC seller onboarding
• Product listing and order management
• Integration with payment gateways and ONDC-approved logistics
• SMS and notification support

Pros

✅Easy to use
✅ Good for first-time online sellers

Cons

⚠️ Limited scalability for large brands
⚠️ Not suitable for multi-warehouse or pan-India operations

3. eSamudaay

eSamudaay focuses on local economies and neighbourhood commerce, helping merchants sell on ONDC with a hyperlocal-first approach.

It is widely used by grocery and food sellers across multiple Indian cities and towns.

Key Capabilities

• Simple order processing
• Product and stock management
• Local fulfilment workflows

Active in cities like Bangalore, Lucknow, Mysuru, Mangalore, Dehradun, Gorakhpur, Jammu & Kashmir, and many others.

Pros

✅ Strong hyperlocal focus
✅ Good for grocery and essentials
✅ Wide regional presence

Cons

⚠️ Limited flexibility for national brands
⚠️ ONDC is part of a broader ecosystem, not the core focus

4. GOFRUGAL Technologies 

GOFRUGAL is a retail ERP and POS company that enables merchants to sell on ONDC through omnichannel integration.

It connects physical stores with online discovery via ONDC.

Key Capabilities

• ERP and POS integration
• Central admin dashboard
• Inventory, sales, and accounting reports

Used by grocery and food merchants in cities such as Chennai, Bangalore, Delhi, Pune, Jaipur, Lucknow, Coimbatore, and more.

Pros

✅ Strong offline + online integration
✅ Reliable ERP backbone

Cons

⚠️ ONDC is an add-on, not core
⚠️ Complex setup for new sellers

5. Growth Falcons 

Growth Falcons is an AI-driven growth marketing agency that has built its own ONDC seller app, primarily for food and beverage sellers.

Active mainly in Bengaluru and New Delhi, it combines consulting with technology.

Pros

✅ Quick onboarding
✅ Integrated logistics and analytics

Cons

⚠️ Limited category focus
⚠️ Not a full SaaS platform

6. SellerApp

SellerApp, in partnership with YES Bank, offers an ONDC seller app for YES Bank’s corporate customers.

It supports grocery, home, and décor sellers with catalogue, inventory, and reporting tools.

Available in cities like Delhi, Mumbai, Bangalore, Jaipur, Chennai, Indore, and more.

Pros

✅ Strong analytics capabilities
✅ Banking ecosystem integration

Cons

⚠️ Not end-to-end ONDC enablement
⚠️ Limited logistics orchestration

🧩 Comparing ONDC Seller Platforms

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Conclusion

ONDC is redefining how digital commerce works in India — shifting power from closed marketplaces to open, interoperable networks.

While platforms like Mystore, eSamudaay, GOFRUGAL, Growth Falcons, and SellerApp serve specific seller segments, CostBo stands out as a full-stack ONDC seller enablement platform built for scale, complexity, and long-term growth.

For brands that want:

• Multi-location fulfilment
• Distributor-led delivery
• High order volumes
• Pan-India reach with operational control

 CostBo is the smarter ONDC platform choice.

Reference -

1. https://www.ondc.org/
2. https://www.thehindubusinessline.com/
3. https://retail.economictimes.indiatimes.com/

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